Target audience

For our film, the primary target audience (typically) are males between the ages of 15-30 (teen to young adult). Secondary target audiences include women between the ages of 15-30 and fans of the sub-genre, slasher. The reason horror films would appeal more to males than females is because, in terms of archetypes, blood, gore and murder is more likely to appeal to men as women are seen as "tidier" and even "squeamish". Also, the reason it would appeal to a younger audience is that they are more impressionable and look for extreme thrills to excite, whereas (typically) an older audience prefer more mature films that appeal to their interests and culture (e.g. historical film). This film wouldn't be appropriate for children as children films are basic and friendly, but horror films are not suitable as young children are not mature enough to deal with extreme thrills, as well as they may be too squeamish and get nightmares.